Sony Bravia Ad

Copy this link to watch the clip as is doesn't seem to work at tafe------ http://www.sony.com.au/article.jsp?id=3649#watchBravia at 1/3/09 at 1452

then click on the large "bravia" word on the left, and select "watch bravia drome"

This is an ad for a new 200 hertz television by Sony.
I think its a fantastic ad because it uses the style of the first motion animation and encorporates it into the latest technology in television, and also I enjoyed watching the ad because Kaka is such a great football player.
The purpose of the ad is to enforce the smoothness of the rate the new Bravia screen refreshes.
I saw it on SBS one morning when I was watching Champions League Football, so I suppose that was the ideal time to put it on the television.
I quite like the choice of colours and the cinematography used in the ad, the metallic red really showed the modern side of the dome. The cimematography helped show what the dome is doing and also the emotion coming from the crowd.
The dome cost over 40 million to make, but i belive Sony will make the money back in sales no problem with this successful ad.
I was attracted to the piece because of the football theme to it and the music, but until i realised what the significance of the dome was, I really appreciated it more.

recieved from
http://www.sony.com.au/article.jsp?id=3649#watchBravia at 1/3/09 at 1452

Coles Tomato Sauce

I hate this label.

well mainly Coles' idea of having people on their products telling you how great or what they like to do with the product of which they have their irritating face on. 

It's meant to be a tomato sauce bottle label, and the tomatoes next to the person are a give away. The function of the design on the label  is to get people to like the tomato sauce, but i feel thay fail to achieve that by plonking the "you'll love" before "Coles' Tomato Sauce." I dont need the company to tell me what im going to love or not. Then my eyes scroll down to some person telling me what they like to do with the product or how they like it, what I really want to know is if the product is good or not. And the only way im going to find out if it is tasty or not, which is why Coles' designer should just make the label look tasty, not irritating. I saw it in Cole's down the sauces isle (funny that!) 

As much as I dont want to point out anything good about this design, I think the typography is good, its a nice sans serif typeface which is quite easy to read. And i suppose the colours do work well, its just hard to notich these nice parts of the design when some lady is standing in the way showing you her chips.

Quality?  Crap! 

The really irritatingness of the design is what attracted me to it

Power, Corruption & Lies

               1890

Fantin-Latour, Ignace-Henrei-Theodore

Power Corruption, & Lies, 1980, Peter Saville, New Order

The cd cover of New Order's second album, Power Corruption, & Lies is designed, by yet again, my favourite Graphic Designer, Peter Saville.

I may be biased towards the cover because of New Order being one of my favourite bands. The painting on this cover is a reproduction of a painting, "A Basket of Roses" painted by a French artist known as Henri Fantin-Latour. The colours in the top right hand corner of the cd cover is a colour-based codes which says the band's name. The same code is used on a number of New Order's cds.

I first saw the design when my brother bought me the cd for my birthday a number of years ago. No typography is used in this design whatsoever. I see the design of being very high quality with the meaning behind the code-based colours to represent the bands name. I am attracted to the piece because i really appreciated how Peter Saville used the an 1890 painting in the art work and the unique way to express the bands name and of course its also because I love the band, and the designer.

Peter Saville's Fac 1

Fac 1, Facotry Records, Peter Saville, 1978

Fac 1, designed by Peter Saville, is the most significant piece of work which influenced me to pursue graphic design as a career. This poster was designed in 1978 for a record label known as Factory Records. The colours used enforces the industrial atmosphere of a factory environment. 

The statement "use hearing protection" is a common sign to be found in an industrial area where loud machinery is used. It is applied in the poster to imply that the sound system at the record label is loud. The typography used can also be found on signage used in an industrial area. 

I discovered this poster when I watched the film "24 Hour Party People" which is about history of the record label Factory Records. I was attracted to the piece because I just loved the way Peter Saville used industrial colours and typography in the design.