I hate this label.
well mainly Coles' idea of having people on their products telling you how great or what they like to do with the product of which they have their irritating face on.
It's meant to be a tomato sauce bottle label, and the tomatoes next to the person are a give away. The function of the design on the label is to get people to like the tomato sauce, but i feel thay fail to achieve that by plonking the "you'll love" before "Coles' Tomato Sauce." I dont need the company to tell me what im going to love or not. Then my eyes scroll down to some person telling me what they like to do with the product or how they like it, what I really want to know is if the product is good or not. And the only way im going to find out if it is tasty or not, which is why Coles' designer should just make the label look tasty, not irritating. I saw it in Cole's down the sauces isle (funny that!)
As much as I dont want to point out anything good about this design, I think the typography is good, its a nice sans serif typeface which is quite easy to read. And i suppose the colours do work well, its just hard to notich these nice parts of the design when some lady is standing in the way showing you her chips.
Quality? Crap!
The really irritatingness of the design is what attracted me to it
I have to agree with what you've said.... which is why you should shop at Woolies. :)
ReplyDeletemy favourite game is reading what those douches have to say on Coles products. hilarious. funny the way the lady's really tiny next to those behemoth tomatoes, i hope they roll and crush her.
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