Mazda

This is an ad for the Mazda MX-5 Roadster Coupe. I think its a very clever ad; really thinking outside of the square in the design. Fair enough this ad takes up two pages, which of course is more expensive then a one page ad. But i believe it is worth with the uniqueness and interactive qualities behind it. The ad is cleverly asking the viewer to get involved by folding the page to make it look like the car with a rooftop . The art of folding paper is Origami, which has been the main influence in Mazda's design of it's retracting rooftop due to its folding nature is like how a piece of paper would be folded in Origami. Having this ad would be quite successful because the viewer is asked to join in, which would mean it would sustained in their memory. I believe this is one of Mazda's more successful advertisements. The colours chosen are used through out the ad, all following the nice, dark blue used on the car. The first page of the ad is where the main "action" happens with two different ways to view the ad are possible, when turning the page it covers all the necessary information behind the design of the car, giving clear and precise diagrams of the folding process behind the cars roof retraction. The typography used in this ad has an asian type tang to it, which helps support the copywriting at the beginning of the ad stating "the Japanese art of folding paper is called origami." Mazda being a Japanese car also helps to support the Asian feel behind the typography.